One of the biggest benefits of receiving your law degree is the opportunity to start your own law firm. That being said, creating a successful private practice isn’t something that can happen overnight. That being said, with the right head on your shoulders and a clear plan, that’s not to say that it’s impossible to grow your firm in under a year or two. All it takes is the right plan.
While there are plenty of options for growing your law firm, some of the most important aspects to focus on involve marketing your practice and improving how your law firm operates. Focusing on these areas will ultimately allow you to grow your firm much more quickly and result in a much higher return on investment when it comes to where you place your time, energy, and money. Read on to learn more about how to use these tips and tricks to help your law firm reach the next level in as little as a few months.
Leverage past clients’ testimonials to attract new customers.
One of the best marketing strategies to use in any business is to take advantage of positive word of mouth. As a marketing strategy for law firms, this can take a variety of shapes since it ultimately depends on what medium you’re creating marketing collateral for. For example, you may want to use written testimonials in an email marketing campaign or copy to accompany an Instagram or Facebook post. That being said, video testimonials from actual clients about their successful cases can be even more effective when marketing campaigns are designed around these assets.
This is because using these sorts of materials can give viewers the opportunity to listen to a human story while seeing the truth of that story in the words of the client. Especially if you plan on using these materials at the center of a lead generation campaign, you could attract hundreds of potential clients.
Improve your digital infrastructure.
With so many marketing campaigns pushing clients to your website, it’s crucial that you have the right digital infrastructure to support these needs. A professionally designed website, for example, can be a great asset when it comes to showcasing the professionalism of your law firm. One thing that many people don’t think about when considering the strength of their digital footprint is the importance of having an IP address that is clean.
A surprising amount of IPv4 addresses and IPv6 addresses appear on different blacklists or are blocked. As such, you may want to find a way to get a clean IP address that doesn’t have any blocks or other negative marks associated with it. It’s possible to get around IP address blocks by purchasing additional addresses to ensure that you don’t get your website flagged and jeopardize your law firm.
Use software that empowers your employees to work more productively.
While the previous two tips are specifically aimed at more external components of your law firm’s growth, it’s just as important to think about the internal changes you can make to facilitate more growth in your private practice. An OKR platform, which stands for objectives and key results, may be worth looking into if you want to align different departments of your company towards the same goals.
In addition to using something like Microsoft Teams OKR, it may also make sense to employ another project management tool, such as Trello, Basecamp, or Slack. All of these tools are focused on helping your employees work more productively, whether that’s your law clerks, marketing director, or your lawyers themselves. Not only will this sort of software help your company grow, but it will also allow you to boost employee morale at your law firm, ultimately ensuring that your growth is sustainable.